About Us

Established in Sydney Australia in 2001, 44 Gallons Technology Pty Ltd (formerly Logo Consulate Pty Ltd) has been “a behind the scenes” solution provider for numerous web to print technologies - until now!

With the unveiling of our latest manufacturing - design - engine for affiliates and agents worldwide, and the appointment of 44 Gallons Training by the Australian Government for the Small Business Online Program, we have a compelling story to communicate.

We are excited to launch www.44gallons.com, onto the worldwide business stage.

Katherine Smith

Katherine Smith

managing director (founder)

Has a passion for providing relevant online marketing tools for the SME sector. After many years in chartered accounting and client side as a Director of Finance and Administration in a publicly listed company Katherine is well placed to understand the challenges confronting business owners - time , cost and brand integrity.

Katherine Smith

Paul MCMahon

Program Manager

Paul is the principal of Sulcor Advisory Services; a Tamworth based agricultural consultancy and rural training business. Paul has over 30 years experience in the rural training industry, working with individual primary producers, TAFE NSW and Community Colleges throughout the Northern Inland region. Paul recognises the value of ecommerce to the agriculture and businesses servicing that sector. Paul will manage the SBO program delivery throughout the region.

Katherine Smith

Ron Switzer

Course Consultant

Ron is a director and principal of AMRA Consulting, offering business and IT application advice and training. Ron until recently was the General Manager of the NSW division of CPA Australia. He has lectured at university and delivered presentations on a number of subjects concerning Australian businesses. Ron brings a wealth of knowledge and experience to our Small Business Online program and is responsible for the content development.

Kevin Lindsay

Kevin Lindsay

creative director (founder)

Kevin has spent over twenty years in the Ad Industry in Australia and overseas working as a creative director. Kevin has won several awards for creative excellence and is passionate about creating a link between small business and the worldwide design community. He is also an accomplished ranter and blogger.

Myles Lawlor

Myles Lawlor

technical director (founder)

Myles has been a part of the IT industry since the early 90's, in a mix of industries from oil to finance to internet startups. He has a passion for showing small business the power of doing business on the internet.

Ani Moseley

Ani Moseley

sales and marketing director

Ani has a long career in international marketing. She is an early adopter of technology and has a deep understanding of the technology needs of small business.

Craig Figtree

Craig Figtree

IT Support and logistics

Craig comes from a tourism background, he started and ran a Japanese speaking tour business in Sydney for ten years until 2005. Craig now develops websites and works in the tourism industry part time. Craig passion is to show small business how to develop their products on the web, particularly tourism products. He runs www.tour.com.au which specializes in tourism product listings in English, Chinese and Japanese.