Course description

The 44 Gallons Small Business Online Workshops have been specifically designed with the small business person in mind - the backbone of the Australian economy.

If you, as a small business operator, retailer or professional or are:

  • busy with your business
  • time poor and under pressure to improve
  • confused by the opportunities every one says that you have on the web,
  • have desire to grow your business and take advantage of the internet and e business capabilities

Then the 44 Gallons SBO program is for you. We have designed the program so that you will see it as an investment in your business. The sponsors are also investing in your business - providing the workshops free of charge, knowing that successful businesses means a successful nation and vibrant economy.

coffee cup

The time that you spend by attending these workshops will yield instant results for your bottom line. This program is not for IT specialists or students - this is for owners and operators of businesses in rural Australia.

We have assembled content, presenters, resources, and networking opportunities that are normally only available at high cost seminars conducted in major cities and made them available to you free of charge.

The course delivery

The 44 Gallons Small Business Online Program is a series of 3 x 6 hour modules or workshops conducted throughout the northern inland region of NSW. see map

44 Gallons understand that 18 hours is a lot of time, but we have structured the program so that it is conducted over a 3 month period - only 1 day per month. Think of it as an investment in your business future. You can achieve a lot in a full day away from the workplace - travelling kept to a minimum with maximum exposure to new ideas.

COURSE description

Each program is divided into 3 modules - each building on the knowledge and skills developed at the previous workshop.

  • Day 1 Module: Digital Business World
    ISPs, Security
    Communication (email, skype and voip)
    Online directories and search engines
    Intro to websites (domains, hosting and tools)
  • Day 2 Module: Doing E Business
    Social networking (facebook, twitter, linked in etc)
    How to get the most from your website.
    SEO and e business opportunities
    Continue building your website
  • Day 3 Module: Making Money though E commerce
    Online resources
    Data storage and spam
    Driving traffic to your site, ad words
    Payment gateways
    Go Live on your website
book now

Course outcomes

At the completion of the program you will have a working knowledge of how the internet can improve your business, you would have built your own website, optimised it and monitored it’s effectiveness. You will have created accounts with twitter and facebook for your business and exploited those networking opportunities. You will know how to reduce your communication and marketing costs and yet achieve better ROI than ever. You will know when to call in an IT specialist and what type of service you need and what is involved.

Knowledge is the competitive edge in this dynamic world. On completion of this program you will have that knowledge.

Entry Requirements

  • Basic computer skills
  • An ABN
  • The owner or employee of a small business